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Zepto Launches Zepto Atom — A Breakthrough Analytics Platform for Consumer Brands
Zepto, India’s fastest-growing delivery platform, has officially launched Zepto Atom, a cutting-edge, subscription-based analytics platform designed to empower consumer brands with real-time, hyperlocal market insights.
Targeting India's $120 000 000+ consumer analytics industry, Zepto Atom delivers minute-by-minute sales data, customer behavior analytics, and PIN-code-level intelligence. The platform is built to help brands identify untapped demand, optimize performance, and respond to market dynamics faster than ever before.
Key features include: Hyperlocal Market Intelligence — Performance data at the neighborhood level.
Live Sales Metrics — Real-time insights into impressions, conversions, and pricing performance.
Zepto GPT — A built-in natural language assistant for instant answers and predictive insights. Behavioral Analytics — In-depth understanding of customer retention, product affinity, and funnel behavior. Zepto Atom complements the existing Zepto Brand Portal, offering advanced capabilities to both emerging and established consumer brands.“This is our serious attempt to disrupt the consumer analytics space,” said Aadit Palicha, CEO of Zepto. “With the scale of real-time data we process, we’re uniquely positioned to offer actionable, customizable insights at a fraction of traditional costs.”
Zepto plans continued investment into Zepto Atom, with upcoming AI-driven features including customer personas and targeted feedback loops. About ZeptoZepto is India’s leading instant commerce company, delivering groceries and essentials in under 10 minutes across major metros. The company is known for its focus on innovation, efficiency, and customer-centric solutions.
Key features include: Hyperlocal Market Intelligence — Performance data at the neighborhood level.
Live Sales Metrics — Real-time insights into impressions, conversions, and pricing performance.
Zepto GPT — A built-in natural language assistant for instant answers and predictive insights. Behavioral Analytics — In-depth understanding of customer retention, product affinity, and funnel behavior. Zepto Atom complements the existing Zepto Brand Portal, offering advanced capabilities to both emerging and established consumer brands.“This is our serious attempt to disrupt the consumer analytics space,” said Aadit Palicha, CEO of Zepto. “With the scale of real-time data we process, we’re uniquely positioned to offer actionable, customizable insights at a fraction of traditional costs.”
Zepto plans continued investment into Zepto Atom, with upcoming AI-driven features including customer personas and targeted feedback loops. About ZeptoZepto is India’s leading instant commerce company, delivering groceries and essentials in under 10 minutes across major metros. The company is known for its focus on innovation, efficiency, and customer-centric solutions.
